Equishopper is a unique shopping experience end to end for the modern equestrian. We connect equestrians with experts, professionals, or just others who share your passion. Shop the best products worldwide. Find Inspiration - for A Life Well Ridden!

This Privacy Policy describes what personal information we collect, how we use this information, how this information may be shared, and what choices and rights you have with respect to this information. Access and use of our Network is subject to this Privacy Policy.

Our “Network” is made up of , and other sites, apps, products, and services on which this Privacy Policy is posted and that are Equishopper-branded or operated by the BrandNexity Commerce Group, Inc. d.b.a. Equishopper, including our plug-ins, embedded content made available on other sites, and browser extensions. (collectively, the "Equishopper Network").

Some of the content on the Equishopper Network is powered by the "Horse Network." If you visit or make a purchase or sale through the Equishopper Network through or if you create an account on the Equishopper Network, then this Agreement is also between you and Horse Network, a Wrigley Media Group Company. BrandNexity Commerce Group, Inc. d.b.a. Equishopper and/or Horse Network, a Wrigley Media Group Company, are collectively referred to as "Equishopper," "we," or "us" in this Agreement. By “you,” we are referring to visitors and users of any part of our Network.

1. Collection of Information

We collect personal information that you provide us, from third parties, and automatically when you use our Network. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.

Information You Provide Us

We collect information that you provide us, including your account and profile information, content you submit or post to our Network, your purchase information, your communications, and information you provide to us as part of surveys and contests.

Account and Profile Information. When you create an account on the Equishopper Network, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also provide us information related to your business, including a business description and areas served.

Content You Submit. We collect information and content that you submit, post to, or create in our Network, including your photos, comments, reviews, searches, photo notes, inspiration boards, discussions, business services and costs, style preferences, and as a professional, other types of content provided for in our EQUIPRO+ business management tools.

Purchases. If you purchase or sell products or services or make or receive payments within our Network, we collect certain information in order to complete your purchases, sales, and payments, such as your phone number, address, and payment method (for example, credit card or bank account information).

Communications. When you communicate with us (via email, phone, through our Network, or otherwise) and when you use our Platform to communicate with others, we may record, monitor, or otherwise collect details about your communications (including call time, and call duration). Certain professionals and sellers on our Network may choose to use our call tracking feature in order to better manage their business. You are using our Network when you make calls to these professionals and sellers using their phone number displayed on our Network. We will provide you notice or obtain your consent in accordance with applicable law before recording or monitoring any of these calls. Otherwise, to the extent you communicate with professionals, sellers, and other users outside our Network, those communications are not subject to this Privacy Policy.

Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.

Information from Others

We collect information that others make available to us, including information from other platforms, publicly available information, information from other users of our Network, information from our partners, service providers, and corporate affiliates, and information from third-party sites.

Other Platforms. We may receive information about you from third-party platforms when you allow the third-party platform to share this information with us or allow Equishopper to obtain this information from the third party. For example, you may sign-up for our Network through Facebook, Google, or Apple; upload your contacts from your third-party email service; use our Network (or a third-party integration on our Network) to manage your calendar on another platform or to manage and send communications (e.g., email or text messages).

Publicly Available Information. If you are a professional or seller, we may collect information about you from publicly available sources and where permitted by applicable law or with your permission, make it available as part of our Network. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations. We also may collect and display the details of any license you have using publicly available records.

Other Users and Customers. Others may post content on our Network that includes information about you (for example, as part of photos, stories, and reviews) or provide us your information in connection with using our Network (e.g., to manage their business, organize photoshoots related to their business, participate in referral programs, and to advertise through our Network). In order to enhance the quality of our Network, professionals and sellers on our Network may provide us information about your engagement with them, including whether you have contacted them or responded to them, whether your business relationship was satisfactory, and whether you have received a product you have ordered. If you are a professional or seller, Network users and visitors may provide us with feedback and public reviews about you.

Our Partners and Service Providers. We may receive information about you from our partners and service providers. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information.

BrandNexity Commerce Group, Inc.. Subject to the privacy policies of our corporate affiliates and in accordance with applicable laws, we may receive information about you from them.

Third-Party Sites. Certain third-party sites embed an Equishopper plug-in, widget, or content, including through Equishopper and Equishopper co-branded content partnerships. Our plug-ins, widgets, embedded content, and pixels may collect information pursuant to our cookie policy. You may also choose to use our browser extensions, which collect the information described in this Privacy Policy like the rest of our Network.

Automatically Collected Information

Each time you access the Network, information is sent to our server by your Internet browser or app and stored in our log files. We collect information about your use of our Network, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, the content you interact with on third-party sites (for example, if you save an image from a third-party site to your Equishopper Network account), and how you navigate and interact with a page or screen. We also collect information that your device provides to us in connection with your use of our Network, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, and requested and referring URLs.

Cookies and Similar Technologies

We use cookies and similar technologies in connection with your use of our Network to collect information related to what you see and interact with on our Network and other Platform access and use. Please see our cookie policy for more information on our use of cookies and how to accept or opt-out of cookies, but please note that unless required by law, we do not change system behavior within our Network in response to browser requests not to be tracked.

Location Information

We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Network, including in your Equishopper Network settings, or when you checkout as a shipping or billing address.

2. Use of Information

We use the personal information we collect to provide, support, and personalize our Network and to communicate with you about our Network (on and off our Network). The ways we do this include the following:

a. to provide and improve our Network and its features and functionality, including to display content you post publicly, fulfill your purchases through our Network, process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Network;
b. to evaluate use of our Network for our business purposes and to provide and improve our products and services, including new and co-branded products and services and our Network's functionality;
c. to personalize your experience, such as tailoring the content and information made available to you and our support services;
d. to display relevant advertising (on our Network and third-party sites) for us and other businesses and to evaluate the success of such advertising;
e. to provide feedback to professionals and sellers on our Network;
f. to communicate with you as described in our agreements with you (for example, the our Terms of Use or this Privacy Policy;
g. to prevent fraud and to maintain a quality experience for our business purposes or legal reasons, including to filter for spam and communications that violate our agreements with you (for example, our Terms of Use);
h. to enforce compliance with our agreements with you (for example, our Terms of Use and applicable law; to comply with our legal obligations; to prosecute or defend a lawsuit, arbitration, or similar legal proceeding; to respond to lawful requests by public authorities (including national security or law enforcement requirements);
i. to perform research and analysis for our business purposes; and
j. to award badges or similar designations and if you decide to participate, to administer surveys, contests, and promotions.

If you provide us information about your contacts (for example, when you sign up for our Network through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Network that you also have joined our Network and follow them on your behalf so that you may view their public activities on our Network.

We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received, and responses sent, by professionals and sellers on our Network and to provide them with feedback. We may use automated technology to review your communications and improve user experience.

We may use your log-in information, cookie information, device information, IP addresses, and other information to identify you and log your use across devices, our Network, and third-party sites. We may use this information to personalize your experience on our Network.

For your convenience, we and our payment processors will store information about the payment method you use in connection with the Network. Note that while our payment processors may store your complete credit card number, Equishopper does not. You may remove or change your payment method on Equishopper through your settings.

Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of, or agree to, such uses at your discretion.

3. Sharing Your Information

We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their direct marketing purposes. We share personal information in the following ways:

Network Visitors and Users

One of the main purposes of having an Equishopper account is to share equestrian professional services with other equestrians. Through Equishopper, others have the ability to find, contact, view, and follow your profile and public activity on Equishopper (for example, if you "like" content on our Network or if you create an inspiration board and do not mark it private) and link it to your username. You can customize your Equishopper profile and whether users may follow you through your Equishopper settings. Other than your proprietary content that you generate in or upload to our EQUIPRO+ business management tools, your Equishopper content (for example, inspiration boards, photos, notes on others' photos, business services, discussions, and social media profiles), followers, and others you follow are publicly viewable on the Network and open to comments by other Equishopper users. You also may choose to make certain information public on our Network like your city and neighborhood. If you are a professional or seller on Equishopper, we may also display the following information in order to help visitors and users evaluate you: your last visit to Equishopper, aggregated information on our Network about your Network activity (e.g. response rate), and information that is publicly available from third parties. We have policies that place restrictions on Network visitors' and users' use of information and content you choose to make available publicly through the Network.

Professionals, Sellers, and Other Businesses on our Network

Professionals and sellers that participate on the Equishopper Network may view your public activities on our Network and receive feedback you provide to us about your engagement with them. In addition, a professional or seller can view your public activities on our Network that are interactions with their content (for example, that you added one of their photos to your non-private inspiration board on a particular date, as identified by the username for your profile and any photo or public identifiers you provide for your profile). The business cannot see your non-public account information (for example, email address) or see private activity (for example, if your inspiration board is private). We ask professionals, sellers, and advertising businesses on our Network to limit the use of your information to the reasons for which the information was provided.

Service Providers and Partners

We may share your information with service providers and partners as reasonably needed for our uses described in this Privacy Policy. We ask our service providers to limit their use of that information for use on behalf of Equishopper and for improving their services and products (in a de-identified form if legally required). Only if you specifically agree to share your contact information with a third-party partner, for example, as part of a contest or promotion we sponsor with such third party, will we share your contact information with that third-party partner for their direct marketing purposes.

In addition, we may share information about you with third-party platforms when you allow the third-party platform to receive this information from us or allow Equishopper to share this information with the third party. Our Network may include third-party social media features and other third-party plug-ins and widgets. When these features are displayed on our Network, they are operated or hosted by third parties and are subject to their own privacy policies instead of this Privacy Policy. For example, you may sign-up for our Network through Facebook, Google, or Apple.

Advertisers and Ad Networks

We use advertising networks and partners to serve advertisements for us and other businesses, including interest-based advertising, on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may also work with advertising networks and partners to serve ads on our Network and to communicate with you at the addresses they have for you. We may provide advertising networks, advertising partners, and businesses advertising on our Network with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or other personal information. For example, we may provide a hashed version of your email address or other information to advertising networks (e.g., Facebook and Google) to serve advertisements to you or others.

We and the businesses advertising on our Network, advertising networks, and advertising partners may also use cookies or similar technologies to track your activities on our Network and other online properties in order to provide you with tailored ads across websites, apps, and devices and to understand how those ads perform. To learn how to opt-out of receiving this type of advertising, please see our cookie policy.

Corporate Affiliates and Business Transfers

We may share information from or about you with (a) joint ventures or other companies in the Equishopper Network, or (b) a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in bankruptcy or similar proceedings). In these cases, their use will be subject to this Privacy Policy.

Legal Obligations

We may disclose information from or about you, as required or permitted by applicable law, if we believe that such disclosure is reasonably necessary to (a) comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us, a service provider, or a partner (which may include disclosure to law enforcement, courts, or governmental authorities); (b) prevent, investigate, or identify possible wrongdoing in connection with our Network; (c) protect our rights, reputation, property, or that of our visitors, users, corporate affiliates, or the public; or (d) enforce compliance with our agreements with you (for example, our Terms of Use.

4. Communications

An essential part of our services that you sign up for when you create an account on our Network is to receive communications from the Equishopper Network through email and our Network. If you use our mobile app or provide us with your cell phone number, these communications also include text messages and push notifications. We communicate with you about your account, privacy, and interactions with your content (for example, if others "like" your inspiration board, respond to your comment, or if you earn a badge on our Network). We also ask for your feedback about your experience in connection with our Network. In accordance with applicable law, we may send you marketing communications (e.g., with tips, offers, and similar services) from the Equishopper Network. These communications may feature us, our Network, co-branded products and services, professionals, sellers, and other businesses on our Network.

If you provide us your phone number, we may call and otherwise contact you to help you with using the Network (e.g., to assist with your order or if you are a professional, to find products or to provide you tips about your professional profile). If you are a professional or other business, we may use your contact information (whether publicly available or provided to Equishopper) to call and otherwise contact you about our Network, including to market and sell our products or services or those available on our Network.

You may change your communication preferences at any time through your Equishopper settings if you have an Equishopper account, and you may also opt-out of similar types of marketing emails from us directly through the email. To opt-out of our text messages at any time, you can follow the instructions provided in the text message, which typically is to reply “STOP.” You may opt-out of sales and marketing phone calls from us by letting us know during the call or by contacting us as described in the Contact Us section. Your communication preferences Equishopper are independent and generally will not affect or change the communications you receive through the other portions of the Network. Please be aware that you cannot opt-out of receiving account- and privacy-related messages from us. If you wish to stop receiving push notifications from us, you can turn off push notifications for the mobile application in the settings of your mobile device.

Our Network also allows you and others to send messages and make calls in our Network, share content with others outside our Network, and if you make your contact information available, for others to contact you outside of our Network.

5. Your Choices and Rights

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond to your request securely and efficiently.

Even where not legally required, we will use reasonable efforts to complete requests to access or delete your personal information. You may request to receive a copy of your Equishopper information through your Equishopper settings. You may access your Equishopper information by contacting us as provided in the Contact Us section. To request permanent deletion of your personal information, please contact us as described in the Contact Us section.

To edit your personal information, you can manage your profile on our Network, as well as your Equishopper settings. You may also contact us about correcting or updating your personal information (including your marketing preferences) using the methods provided in the Contact Us section. We will consider your request in accordance with applicable laws.

6. Account Termination and Data Retention

Unless you are a professional or seller on Equishopper, you can deactivate your Equishopper account at any time by going to your Equishopper settings. To deactivate your account as a professional or seller on Equishopper, please contact us as described in the Contact Us section of this Privacy Policy. When you deactivate your account, you will cease to provide ongoing or future data to us that is associated with your account. Your Equishopper profile will no longer be accessible on the Network but in accordance with applicable law and our Terms of Use, your photos, reviews, and other content may still be available through our Network. In order to request permanent deletion of the personal information associated with your account, please contact us as described in the Contact Us section.

We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance purposes for our Network or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own profile or account. We do not control information or content that others have copied out of our Network. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.

7. Children

Our Network is intended for general audiences and is not directed to children under 16. We do not knowingly collect personal information from children under 16. In the event that we learn that we have collected personal information from a child under age 16, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.

8. Data Security

We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.

9. Updates to this Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of our Privacy Policy will govern our use of information about you. If we make material changes to our Privacy Policy, we will notify you by email or by posting a notice on our Network or by other means, to offer you an opportunity to review the changes before they become effective. By continuing to access or use our Network after those changes become effective, you are subject to the revised Privacy Policy.

10. Contact Us

Within the Equishopper Network, BrandNexity Commerce Group, Inc. d.b.a. Equishopper is responsible for the use of your personal information. If you have questions or comments about this Privacy Policy (including about the manner in which we or our service providers treat your personal information), you may reach our Chief Privacy Officer by mailing us at our address at 75 Stark Street, Suite 1, Dock 2, Hudson, PA 18705 USA, Attn: Chief Privacy Officer or by emailing, Attn: Chief Privacy Officer.

11. Additional Information for Individuals from the European Economic Area

If you are from the EEA, our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the personal information concerned and the specific context in which we collect it. We collect and use your information for a variety of business purposes that are in our legitimate interests, in order to enter into or perform a contract with you, with your consent, or to comply with our legal obligations.

If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.

Equishopper takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. In addition to the rights described in the Your Choices and Rights section, you have additional rights in relation to your personal information, including the right to object to, or to ask us to restrict, the processing of your personal information. You can exercise these rights by contacting us as provided in the Contact Us section. You also can deactivate your Equishopper profile through your Equishopper settings. You can complain to a data protection authority about our collection and use of your personal information in relation to the General Data Protection Regulation (GDPR) and other applicable law. For more information, and to submit a GDPR complaint, please contact your local data protection authority.

13. Additional Information for Individuals from California

This section provides specific information for California consumers to address the California Consumer Privacy Act ("CCPA").

We do not disclose your data in exchange for money except at your request or direction. For California residents, the CCPA defines “selling” personal information to include providing it to a third party in exchange for valuable services. We disclose information to certain third parties in exchange for valuable services, such as advertising services, which may constitute a “sale” under the CCPA. You may opt-out of this disclosure of your data for commercial purposes through your Equishopper privacy settings.

In addition to the rights described above and in the Your Choices and Rights section, California consumers may also, up to twice every 12 months and subject to certain exceptions, request us to provide information about how we have used and shared your personal information in the prior 12 months. Please submit these requests for information, as well as requests to access or delete your information, through our privacy form, through your privacy setting, or by emailing us at

The Collection of Information section of this Privacy Policy describes the sources from which we collect your personal information. The Use of Information section of this Privacy Policy describes the purposes for which we collect your personal information. The Sharing Your Information section of this Privacy Policy describes the types of third parties with which we share your personal information.

Consistent with the CCPA, except to the extent reasonably related to the value of your personal information, we will not treat California consumers differently for exercising their rights under the CCPA.

Effective March 1, 2020